The Empire State Building is arguably the most iconic building in New York City and possibly the world. But is it cool? Apparently not, but it soon will be if the Empire State Realty Trust's efforts are successful. The Trust, which owns and operates the building, is trying to reinvent it into a "modern day urban campus," with a huge gym, restaurants that cater to business types (instead of lame tourists), and more. [NYT; previously]
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