Jon Bon Jovi might need to take something for the pain. Why? The shaggy-haired rocker put his five-bedroom, five-bathroom, 7,452-square-foot duplex penthouse in Soho on the market back in March of 2013, asking, oh, $42 million. Located just south of Houston Street, atop the New Museum building at 158 Mercer Street, the apartment has three landscaped terraces, 11-foot ceilings, a private screening room, and two fireplaces perfect for some, err, blazes of glory. Bon Jovi paid a "mere" $24 million for the penthouse in 2007, but even despite a gut renovation, no one bit at the $42M pricetag, so in September it was chopped down to $39.9M. Living on that prayer proved futile, so the penthouse was snatched off the market in January and re-listed in April with new photos, a new broker, and a new ask: $37.5 million.
And now? Douglas Elliman defector Leonard Steinberg has taken the listing with him to start-up brokerage Urban Compass, where it just re-re-listed, with the same price, as a co-exclusive with Elliman's Raphael de Niro. There are a few new visuals, so have a look around at primo celebrity real estate that just won't sell. So come on, buyers: what about now? (Keep the faith, JBJ.)
· Listing: 158 Mercer Street #PH [Urban Compass via StreetEasy]
· Bon Jovi's Soho Penthouse Returns With $37.5M Price Tag [Curbed]
· At Last, Bon Jovi Officially Lists Soho Penthouse for $42M [Curbed]
· All Celebrity Real Estate coverage [Curbed]