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Tory Burch's Soho Flagship Store Design Is a 'Slam Dunk'

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This week the Landmarks Preservation Commission approved the new design for what will be Tory Burch's new flagship store in Soho. Currently, the fashion juggernaut's main retail hub is a beautiful townhouse on Madison Avenue at 67th Street. Moving on downtown, the new townhouse/tenement-style flagship will rise only four stories on Mercer between West Houston and Prince streets.

Preservationist Elise Quasebarth, whose firm is a regular at LPC meetings, said the building's design will fit in with the variety found around it and noted that it would have operable shutters. It's actually the second design the LPC has approved for 151 Mercer Street—in November, it approved a five-story proposal that was 10 feet taller. LPC commissioner Michael Goldblum said New York City is a "magical place" where you can suddenly find a party asking to build shorter than allowed. (Here at Curbed HQ: Minds. Blown.)

Commissioner Goldblum said the proposal was a "slam dunk." The rest of the commissioners agreed.

The proposal, which includes demolition of the existing two-story garage building, was approved unanimously. Earlier reports mentioned a roof garden for the new building. Sadly, none was mentioned in Tuesday's presentation, but that doesn't rule it out.

And, oh hey, Tory Burch is now a certified member of the ginormous club of people turning old garages, gas stations, and the like into modern-day, car-free residences and other venues.
—Evan Bindelglass is a local freelance journalist, photographer, cinephile, and foodie. You can e-mail him, follow him on Twitter @evabin, or check out his personal blog.
· Tory Burch Confirmed for Soho Store With Potential Roof Garden [Racked NY]
· Mapping the Development Boom Displacing New York's Cars [Curbed]
· All Landmarks Preservation Commission coverage [Curbed]