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Chelsea Townhouse With Website Asks Buyers to 'Bid' On It

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Sure, teaser sites have become an important step to building launches, and full-blown sites have become integral for buildings to have too, but not so much for single-family residences; a few well-staged listing photos and an eye-popping number usually do. However, the townhouse at 20th Street between Ninth and Tenth avenues has had both: in its months-long travails of trying to sell, it has established its own site whose web address of course takes the trendy arrangement of 438w20. The website is the work of brokerage firm Bid on the City, whose tech-y marketing apparently did not win the jackpot for the sellers. Since, Corcoran has stepped in to re-list the $8.58 million renovated townhouse that has five floors plus a garden level, five-plus bedrooms and six-and-a-half bathrooms. The curiously still-extant website says the home was built in 1853, but the website's word is all that's really left to back that up, other than a few marble-mantled fireplaces. The website's banner implores visitors to "Bid on the City," and that must be somewhat literal, because there's no listing price to be found. Update: A previous version of this article stated that the townhouse had no listing or given price. Corcoran representatives have since reached out to clarify that they are now the exclusive broker for the listing, despite Bid On the City's still-extant website.

· Listing: 438 West 20th Street [Corcoran via StreetEasy]
· 438 West 20th Street [438w20]