Greenfield Partners struck gold (pun intended) with Downtown Brooklyn's Oro, as that tower was the tenth best selling building of 2012. But in order to spur sales at Oro's curretly-under-construction sister tower, formerly known as Oro 2, the developers have decided that they'd better give the building a really embarrassing name and tag line. And hence, BKLYN Air is born.
BKLYN Air, which sounds like a bootleg line of basketball apparel, is bad enough as names go, but the building's new tag line — "Rent in the air. Play in the sky." — may be even worse. First of all, the air and sky are the same thing. It would make just as much sense if it was "Rent in the sky. Play in the air," or "Rent in the air. Play in the air, also." In addition, the idea of "renting in the air" doesn't sound all that appealing. Call us old fashioned, but we'd prefer to rent in an apartment building.
As the tower nears completion, a teaser site, complete with sample renderings, has been launched, revealing prices — studios starting from $2,135, one-bedrooms from $2,950, etc — as well as other pertinent information. There will be some sort of residents' club at the top of the 40-story tower (which is where the "playing" and "sky" comes in) that will include an outdoor heated pool, two-level gym, roof deck, and "WiFi lounge," as well as other amenities like a doorman, parking garage (with valet), dry cleaner, and a terrace with built-in board games. Also [sic], "Citi-Bike Access," whatever that means. Maybe you'll be allowed to ride Citi Bikes inside the building?
· Oro 2 Changes Name to BKLYN Air, Debuts Teaser Site and Pricing [Brownstoner]
· Oro 2 coverage [Curbed]