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Tour The Huge New Rental Behind Long Island City's Pepsi Sign

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Long Island City rentals are proliferating like mad, and here's a closer look at 584 of them. 4610 Center Boulevard started leasing in April, which marked the sixth and final building in developer TF Cornerstone's massive East Coast development along the river. Its claim to fame? A design, courtesy of Arquitectonica, that literally embraces the waterfront's iconic Pepsi-Cola sign, a vestige of the area's industrial past. "We opened the first building in 2006, and since then we've been doing one after the other for years. This is the final chapter of this great story where there was nothing and now it's an incredible place," says TF Cornerstone executive vice president Sofia Estevez. "In my opinion, it's probably the best building because of the way it curves." Right now, studio pricing starts at around $2,395, one-bedrooms from $3,180, and two- and three- bedrooms from $5,500 and $5,725. (There's one month free and discounts on deposits, though.) There may be hundreds of apartments—many of which have private outdoor space—but they're 70 percent leased as of early August.

· 4610 Center Boulevard [official]
· All 4610 Center Boulevard coverage [Curbed]
· Mapping Long Island City's Insane Number of New Apartments [Curbed]