Event: Sales and design gallery grand opening for 11 Beach Street in Tribeca, acting as a sneaky precursor to an immediate sales launch
In the house: Fredrik Eklund, Melanie Lazenby, and their respective teams, Douglas Elliman chiefs Susan De Franca and Howard Lorber, and the caviar of the broker world
Menu: Prosecco and vodka martinis (and absolutely no dark liquidsmore on that briefly), somewhat fancy finger foods including croissant-wrapped mini hot dogs and bruschetta from nearby Landmarc
Observation: There was Aesop soap in the sales gallery's bathroom. That stuff nabs $39 a bottle.
Overheard: "Can I have a diet coke?" "Sorry, no dark drinks permitted." "But this is my event, so, thanks." CoughFredrik Eklundcough.
Updates from the restrained Tribeca development 11 Beach Street have been scarce leading up to its sales launch, but now that three of the building's 27 apartments have come to market, the floodgates have opened. The three listings are accompanied by first looks into the converted office building's interiors. Unsurprisingly, the apartments carry the mark of interior designer Thomas Juul-Hansen: quiet, simple, to say the least, rather Danish. A month ago, rumor had it that the pricey pads got a price-up, and that minimum reported asks would jump from $4.5 million to $5.3 million for a three-bedroom apartment, but word is that isn't so. Current offerings include a 2,361-square-foot three bedroom, three-bathroom apartment for $5.3 million, a 3,191-square-foot four-bedroom, three-and-a-half bathroom apartment for $6.65 million, and a 3,844-square-foot five-bedroom, four-and-a-half bathroom apartment for $7.75 million.
The project is developed by HFZ Capital, who tapped BKSK to remodel the 1910 building's exterior. Its interior is comprised of 27 three- to five-bedroom apartments, including three townhouses and two penthouses. The building's amenities include a landscaped roof, fitness center, children's playroom, doorman, and additional storage available for purchase. All pretty standard, but a rumor of an exceptional amenity (for the lucky few) floated around the room at the sales gallery opening last night: word is that the building's three townhouses will all have private pools. How much longer it will take for that to be substantiated (and the townhouse listings to drop) is unknown. The building is projected to be complete in the beginning of 2016.
· Listings: 11 Beach Street [Elliman]
· 11 Beach Street [official]
· All 11 Beach Street coverage [Curbed]
· Hangover Observation archives [Curbed]