Ahead of a mid-September sales launch, condo building-in-progress 15 Renwick is continuing to produce visuals for a rather outlandish marketing campaign that involves Marie Antoinette lookalikes hanging out in million-dollar Soho condos. (Well, since it's west of Sixth Avenue, the building is technically in Hudson Square.) The latest images show the lobby, above, and a living room, below. Spotted: a dirigible; a chalice with spilled red wine; a vicious game of backgammon; two-foot-high hairdos. From the outside, the long-stalled project will be black, glassy, and boxy, courtesy of Eran Chan at ODA Architecture.
The 11-story, 31-unit building is slated for completion in 2015. It will include 24 two- and three-bedroom asking between $2 million and $5 million, as well as three adjoining townhouses ($3.9 million to $7.5 million) and four duplex penthouses ($7.85 million to $10.5 million). We can only hope that the buyer-vetting process includes not just how good their credit is but also how many Victorian gowns they own.
· 15 Renwick Seems to Be Catering to Steampunk Millionaires [Curbed]
· 15 Renwick's Steampunk Marketing is Up and Running [Curbed]
· All 15 Renwick Street coverage [Curbed]