Here goes another attempt to take the floorplan of a not-always-desirable apartment on the market to make it more appealing. We turned to Homebildr, which tackled the tough case of a two-bedroom unit on 37th Street near the East River that has sat on the market for 25 days now: "Here we've turned this 2 bedroom apartment into a real 3BR with panoramic helicopter views that is currently listed for 1.799M. We turn the dining room into a 3rd bedroom with access off the bedroom hallway, move the W/D to the stall shower in the second bathroom (who needs a stall shower in the kids' bathroom anyway?). We also create a kitchen that is now open to the great room, with bar stools at the counter for informal dining." The floorplan-tinkering website Homebildr is the brainchild of Doug Perlson, who runs tech-centric brokerage RealDirect.