Dog spas, tennis courts, and rooftop pools are like the ratty Oldsmobiles of amenities now that 111 Murray has come along and shown the world what a Tesla looks like. The Wall Street Journal reports that the rising top-heavy tower will offer its residents concierge jet service to any global destination. "We believe our buyer profile at 111 Murray is the type of demographic to use private aircrafts," developer Steve Witkoff told the Journal. The developer along with partners Fisher Brothers and New Valley has teamed up with Blue Star Jets to offer residents booking services with a 10- to 20-percent discount. But prices are still astronomical: renting a smaller jet like a Hawker 400XP will cost $125,000 for 25 hours, and a larger jet like a Challenger will cost twice as much.
The 157-condo building hit the open market last week after launching private sales in June. The new listings start at $2.05 million and top out at over $18 million, but condos on the building's higher floorswhich will probably ask morehave yet to be listed.
Witkoff's calling the amenity the "next generation of service, amenities, and luxury." Similarly expensive buildings, like Zaha Hadid's space-age High Line condos, which launched sales last week, will have similar grade amenities. According to the Times, the Related Companies building will provide residents a luxury attaché who can schedule anything from reservations to helicopter bookings. It's good to be the 1%.
· What's the Deal (third item) [WSJ]
· Condos at 111 Murray Street Finally Hit The Open Market [Curbed]