This Valentine's Day, Hudson Yards is looking for love. The megaproject's marketing team signed up all five towers, and the site as a whole, on the fake dating site Building Mingle to expand their horizons and help them meet that special someone. 15 Hudson Yards, the Diller Scofidio + Renfro-designed residential tower, loves the film "On the Waterfront" and is looking for a match who wants to "settle down, buy an apartment, and put down roots on the west side." No. 30, the tallest tower of the bunch, likes to listen to Lionel Richie's "Dancing on the Ceiling""With 92 stories in my building, I listen to a lot of elevator music"and needs a partner who is tall and not afraid of heights. Boxy no. 55 likes to ride Citi Bikes along the Hudson River, and while the slender no. 35 always wears "well-tailored suits." But 10 Hudson Yards, currently under construction, won our hearts because it reads Curbed "every morning noon and night!"
The stunt is just a little ridiculous, but it's also pretty hilarious. It's nice to see a gigantic, neighborhood-changing, $20 billion development not take itself too seriously. Your move, Atlantic Yards.
The full profiles are also available on Hudson Yards's Facebook page.
· Hudson Yards [official]
· The Definitive Guide to the Hudson Yards Development Boom [Curbed]
· All Hudson Yards coverage [Curbed]