Developer Aby Rosen would like you to know that, henceforth, his residential development formerly known as 610 Lexington Avenue will be known as One Hundred East Fifty Third Street, thankyouverymuch. The announcement of the address change comes along with the launch of a teaser site that does shed some light on the appearance of the Foster + Partners-designed building, which will, as expected, have a faceted facade. Details on the project have been few and far between; in August Rosen unveiled via Instagram a preliminary interior rendering for the project, which comedically and casually included a rather pricey Jeff Koons poodle balloon sculpture. A look at the project's Schedule A turns back that the 61-story, 94-apartment building will have a restaurant on its ground and second floors, and a swimming pool with all of its accoutrements on the ninth floor. According to the teaser site, sales are expected to commence in Spring 2015.
Rosen's RFR Realty is co-developing the building with Hines, who is also behind the nearby MoMA Tower at 53 East 53rd Street. Interiors at 100 East 53rd Street will be handled by William T. Georgis.
· 100 East 53rd Street [official]
· All 610 Lexington Avenue coverage [Curbed]
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