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Somebody Shot the Toren; Streeteasy Unveils Ad Campaign

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DOWNTOWN BROOKLYN—Somebody shot Downtown Brooklyn gentrification symbol The Toren with gun a few weeks ago, probably not on purpose. The building's entire memo to residents is above. "The police described this incident as a random and rare occurrence," writes management, "and added that they do not feel in any way that the building or the residents are in any type of danger." Either that or it was an extreme application of the building's 2010 brokering strategy. [CurbedWire Inbox; previously]

NEW YORK CITY—Listings website Streeteasy unveiled its first ever advertising campaign today, which will run in New York City "with a focus on placements where New Yorkers spend most of their time: on the streets and sidewalks, in subway stations, subway cars and taxis," and will feature funny/mildly disturbing illustrations relating to the many difficulties that face New York apartment hunters. [Streeteasy]