The building formerly known as Atelier 2 will henceforth go bywait for itSky. Moinian's in-progress west side rental tower, which will be the largest apartment building in the city upon its completion, will join the ranks of other absurdly named buildings throughout the five boroughs. As per a press release for the rebranding, "The inspiration behind the logo for Sky [pictured in the rendering]...comes from sunlight streaming through one of the building's windows so vividly that the slender mullions of the window were washed out in a flash of white." In other words, the developer thinks this building will get great light; but as a name, that doesn't have quite the same ring to it.
The new rendering for the 1,175-apartment building at 605 West 42nd Street is the first to show the development's two "zero edge" pools. The building will also have the amenity of a 70,000-square-foot fitness facility. Note: the building on the right is Sky. The building to the left is the other Moinian-developed tower, Atelier. The rebranding is also accompanied by the launch of the building's teaser site.
· Live at Sky [official]
· In Photos: The Rise of New York's Largest Apartment Building [Curbed]
· A Guide to the Most Absurdly Names Buildings in NYC [Curbed]
· All 605 West 42nd Street coverage [Curbed]