Just days after it initially launched, the Kickstarter campaign to raise $25,000 for a temporary forest in Times Square has reached its goaland far exceeded it, NYDN reports. With 17 days of the campaign to go, PopUP Forest spear-header and urban ecologist Marielle Anzelone and her team have set their sights on a new "reach" goal of $40,000, which will allow them to bring more grasses, trees, ferns, and wildflowers to the short-term forest in the "most unnatural place in the world." If all goes according to plan, the forest will assume a plaza in the urban hellscape in June 2016 and stay rooted for three weeks.
· Pop-up forest in Times Square hits first funding goal [NYDN]
· Build a PopUP Forest in Times Square, NYC [Kickstarter]