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Totally Wild Soho Bachelor Pad Returns With $1M Price Hike

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This wonky Soho bachelor pad just can't get anyone to buy it, so it has returned to the sales market with the new price tag of $4.5 million. But wait—that's slightly over a million dollars more than it was first asking in 2012. The price adjustment makes about as much sense as the apartment itself, which is still dominated by the bonkers decor of its former owner, the late Ferrari dealer with royal ties Roffredo Gaetani di Laurenzana dell'Aquila d'Aragona Lovatelli. The true one-bedroom (that second one is not exactly legal, the listing notes) was acquired after Gaetani's untimely demise by a pair of bachelor brothers who loved the apartment's, er, eclectic design so much that they left it as-is. It seems that in time the brothers tired of the "Ferrari red" kitchen cabinetry, imposing century-old olive press, petrified log, and bull head designed by the same guy behind Wall Street's statue, because the apartment's been on and off the market since 2012. It was most recently asking $17,000/month.
· Listing: 554 Broome Street [Rlty NYC via StreetEasy]
· Insane Soho Bachelor Pad Returns For $17,000/Month [Curbed]
· All 554 Broome Street coverage [Curbed]