Once-Foreclosed Midtown Site Births Condos From $1.3M

Name & Address: 172 Madison Avenue
Developer: Tessler Developments
Architect: Karl Fischer
Size: 31 stories, 67 apartments
Prices: $1.3 - $6 million for available condos
Sales & Marketing: Keller Williams

The condo building that will rise on the long-stalled lot on the corner of Madison Avenue and East 33rd Street has finally launched sales (h/t BuzzBuzzHome) with some very inventive brokerbabble, which goes on to highlight the building's globally-inspired fixtures, like its "Japanese water conservation" efforts, craftsmanship inspired by "American convenience," and kitchen hardware motivated by "Swiss spa mastery." (It must also be noted that most of the listings' brokerbabble sounds like it was written by a bot.) Although it may be hard to buy into believing in opulence from a Karl Fischer building, this one looks pretty nice. The building will be broken down into 17 one-bedrooms, 40 two-bedrooms, and six three-bedrooms that will ask from $1.2 to $6 million. 172 Madison Avenue will also have four penthouses and a "Sky House" and "Mansion," which have yet to come to market.

Developer Yitzhak Tessler purchased the foreclosed-on site in 2010, where a previous developer had intended to build a 33-story hotel and apartment building.
· Listings: 172 Madison Avenue [KW via StreetEasy]
· 172 Madison Avenue [BBH]
· All 172 Madison Avenue coverage [Curbed]