When you give a building a name like Williamsberry, there's no sense in using normal words for everything else, so the penthouses of the new project planned for 338 Berry Street in Williamsburg will, naturally, be called "skyhouses." Broker/prolific Instagrammer Fredrik Eklund shared the first rendering of the penthouseswhich are only eight stories up, so "skyhouse" is just a tad generousand proclaimed that "over 100 brokers and buyers" came to a preview in his office. These penthouses are expected to list for more than $4 million.
If Eklund and the marketing team want to keep with their trend of hilariously bad and unnecessary names, what should they call the rest of the apartments? Lord knows "condos" just won't cut it. Take to the comments with your suggestions.
I just had over 100 brokers and buyers in my office previewing 338 Berry in Williamsburg, and literally pulling units. This building is so stunning... we've been working on it for years. 63 units between $575K to over $4M. Here is the first image of one of our Skyhouses! Ok? #TheSell Ps. Mousey has stopped puking and is wagging her tail again (for now)!
· All Williamsberry coverage [Curbed]