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Williamsburg's Funky Hotel Rises, Acquires Dubious New Name

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It's time to add the bonkers-looking 183-room hotel that's currently going up quickly on Wythe Avenue in Williamsburg to the list of the city's most absurdly named buildings. Formerly known as the Level Hotel, developers Riverside Developers announced today that the hotel and shopping complex, which just launched its teaser site, shall henceforth be known as The William Vale. The building's architects, Albo Liberis, designed a futuristic chevron-clad tower that straddles a shorter base below. And the name, according to a Riverside Developers exec quoted in a press release, "is derived from the name of a mid-1800s Brooklynite whose property boundaries encircled the location of the site." So, you see, it makes no sense.

As another exec told the Journal, "We wanted a historic Williamsburg name to connect to the neighborhood." However, a quick Google search reveals that no William Vale is a prominent enough historical figure to have made any kind of mark.

The William Vale will be comprised of 183 rooms, including 25 suites, each with an adjoining balcony, conference and meeting space, ballroom that can hold nearly 300 people and rooftop pool. In addition, the project brings a 20,000 square foot public green space for pedestrians and approximately 20,000 square feet of retail to market.Its name aside, the hotel is slated to open in early 2016. Makes sense that those V-shaped chevrons are starting to appear already.

· The William Vale [official]
· Hotel Gets a Name With Brooklyn History [WSJ]
· A Guide to the Most Absurdly Named Buildings in NYC [Curbed]
· Five Reasons Why Brooklyn Is Bursting With New Hotels [Curbed]
· Crazy-Looking Futuristic Hotel May Loom Over Wythe Avenue [Curbed]
· Mapping the Many Hotels of Williamsburg Present and Future [Curbed]
· All 55 Wythe Avenue coverage [Curbed]

The William Vale Hotel

111 N 12th, Brooklyn, NY 11249