After securing a pre-scheduled ticket, paying the $22 admission fee, and undertaking the trek to 99 Gansevoort, the public finally made its way into the brand-new, long-awaited Whitney Museum of American Art on May 1, 2015. Nestled between the Hudson River and the High Line, the Whitney is an impressive $422 million bauble in Manhattan's Meatpacking District. Like an heiress to Gertrude Vanderbilt Whitney's fortune, the #NewWhitney has opened with all the pomp and circumstance of a well-heeled debutante ball. In just one week, actress Chloë Sevigny and musician Le1f made appearances, First Lady Michelle Obama cut a ceremonial ribbon, and fashion brand Max Mara custom-designed a luxury handbag for the occasion.
But how did the common people celebrate the new building? The clear answer is: They took a photo of it. So far, the Whitney has been greeted by 6,205 Instagrams, 1,605 likes on Facebook, and an untold number of tweets. It's the most social museum everand we have the proof.