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New Williamsburg Condos Try Really Hard To Lure Hipsters

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Screen grab from 280 Metropolitan's <a href="">website</a>.
Screen grab from 280 Metropolitan's website.

Name/Location: 280 Metropolitan Avenue
Developers: CB Developers and SK Development
Architect: Garrison Architects
Size: 6 stories, 28 units
Prices: Available units priced between $865,000 and $980,000
Marketing: MNS

There's something to be said about a new condo building that courts residents with pictures on its website of really expensive handbags, obscure booze, and the—ahem—unabridged version of On the Road. That something might be that 280 Metropolitan Avenue is trying really hard but, however insufferable, it seems to be working because two of the building's four listed apartments are in contract after sales launched on Thursday from $815,000. The building's 24 remaining apartments, spanning in size from studios to three-bedrooms, have yet to show up. The apartments have walnut hardwood floors, central heating and air conditioning, bianco statuario countertops, Bosch washers and dryers, and high-end kitchen appliances to boot. Two- and three-bedroom apartments come with wine refrigerators, and half of the building's apartments have private outdoor space (that all pale in comparison to the yet-to-be-listed penthouse's 50-foot-long terrace.)

Residents will have a shared rooftop, terrace with gas grills, a gym, a communal courtyard, indoor parking, and a package a grocery delivery room.
· 280 Met [official]
· Another Drop in the Ocean of Williamsburg Condos Plans Debut [Curbed]
· All 280 Metropolitan coverage [Curbed]