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Chetrit's Sony Building Conversion May Include a Luxury Hotel

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All-but-forgotten rumors have resurfaced that Joseph Chetrit may bring a hotel to the base of his new $1.1 billion acquisition, the Sony Building, meaning that they must be true (right?). Okay, maybe not, but the Post says the possibility is playing out in a series of covert talks, and has even named a few ultra-luxury hotels that would make sense alongside the building's rumored record-shattering $150 million penthouse. According to the Post, Chetrit's "playing serious footsie" with a few super-luxury hotel brands that want to take up a portion of the commercial space that will be offered on the building's lower 13 floors. Included in the footsie brigade is Germany's Oekter Collection, which may plant a version of its luxe Parisian hotel The Bristol, the Hong Kong-based Shangri-La, and a hotel by eBay founder Pierre Omidyar's Ohana Real Estate Investors, who're behind Montage Beverly Hills.
While what'll come to occupy the building's lower floors is unknown right down to whether its friendship-ruining ground-floor eateries will remain, Chetrit's been pretty transparent about his plan to convert floors 14 through 33 into 95 very expensive condos topped by a three-story penthouse that will best them all, as well as every other apartment for sale in the city (up to this point.) TRD reported reported in February that Chetrit, along with building sponsors Meyer Chetrit and David Bistricer of Clipper Equity are hoping to fetch $1.8 billion from condo sales in the building.
· Sony Building owners have sights set on adding luxury hotel [NYP]
· Bonkers Sony Building Penthouse Will Ask a Record $150M [Curbed]
· All 550 Madison Avenue coverage [Curbed]