Orchard Street, on New York City's Lower East Side, is in the midst of a great upheaval. Raw denim boutiques rub shoulders with the stalwarts of Chinatown's eastern end, while old school lingerie shops still dot the block. Coming Soon, a design oasis prone to Seussian follies, is the newest addition. Founded by Chelsea veterans Fabiana Faria and Helena Barquet, the duo cut their teeth in the insular world of high-end 21st century furniture. But don't let their pedigreed resume fool you: Coming Soon rarely takes itself that seriously. In one corner lies a giant mylar tent for relaxation, while the ceiling is adorned with countless golden balloons. Inside, they've amassed a motley collection of nifty home goods that range from $7 to $7,000.