FAO Schwarz's plan to move from its iconic home at 767 Fifth Avenue to a far less extravagant space a few blocks south has failed to come to fruition. According to the Commercial Observer, the 40,000-square-foot space in the subterranean commercial plaza of 1633 Broadway is back on the market, and it's asking $4 million.
This effectively leaves the embattled toy seller homeless, following the closure of its flagship store last month. The same goes for Toys "R" Us, who also recently vacated their store in Times Square. Despite the deal's breakdown, Paramount Group is still planning to build a "733-square-foot Apple-inspired glass cube" that would have served as the store's entrance at the base of the tower.
But in all honesty, nothing could ever fill the hole left at 1633 Broadway by beloved tourist trap Mars 2112. Never forget.
· FAO Schwarz Deal Goes Bust at 1633 Bway [CO]
· All FAO Schwarz coverage [Curbed]
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