If there is one thing that New Yorkers agree on, it is this: made-up neighborhood names that mash geographical indicators and established areas into fake, nonsensical words are the worst. BoCoCa (Boerum Hill, Cobble Hill, Carroll Gardens) sounds like baby talk, Rambo (Right Around the Manhattan Bridge Overpass) is a muscular Sylvester Stallone character, and LoDel (Below Delancey) is, well, nothing. And yet the mash-ups continue, and we largely have real-estate agents and brokers to
thank blame. The Journal elaborates:
Real estate drives much of the name game. The latest new acronym: PLG, which stands for Prospect Lefferts Gardens. "It rolls off the tongue," said Sarah Burke, regional Brooklyn director at real-estate firm Douglas Elliman. "Even agents, when they call, they say, 'Do you have anything from PLG?' "
PLG joins other proposed names for New York neighborhoods including "Hellsea" (Hell's Kitchen for people who wish they lived in the Chelsea neighborhood), "Welsea" (West Chelsea) and "Rambo" (Right Around the Manhattan Bridge Overpass).
Other neighborhood nicknames seem to be intended as rebranding efforts for existing areas, including "WiNo" or Williamsburg North.
The Journal lists a slew of other egregious namesSoBro (South Bronx), SpaHa (Spanish Harlem), ProCro (Prospect Heights and Crown Heights), MiMa (Midtown Manhattan)but there are certainly others left unspoken (looking at you, SoHoLita). So we want to know: what is the worst new neighborhood name that you have heard? It doesn't have to be gibberish made from random syllables, either; things like the Piano District are equally ridiculous and appalling. Take to the comments to share the worst offendersand because making up bad names is always hilarious, share your own creations, too.
· SoHo Is SoOver, New Yorkers Are Moving to WiNo and Rambo [WSJ]
· Why SoHoLita Isn't, Will Not, And Can Never Be A Thing [Curbed]
· All Friday Open Threads [Curbed]