A giant new multimedia sign meant to embody the entrepreneurial spirit of Dumbo, Brooklyn has now found its way to the John Street section of Brooklyn Bridge Park. Created by neighborhood-based artist David Crumley, the sign spells the word DUMBO, and stands nine-feet tall and 12-feet wide.
The sign has so many different capabilities and functions that you might as well ask what it doesn’t do. For instance, it can tell the weather, give you traffic updates, tell you the time, and of course dazzle you with a bunch of animation and light patterns.
It’s made up of mirrored aluminum composite, acrylic two-way mirrors, and stainless steel supports. LED dots connected to an Enttec Pixelator light it up from within. Two separate software programs are then used to send content to the installation remotely.
The interactive installation also allows people to change the animation and lighting on it. The idea is to get people in the neighborhood to use social media hashtags to play around with the images on the sign. The first hashtags programmed into the system are #DUMBOselfie and #DUMBOwedding, and are meant to reflect the neighborhood’s popularity as a spot for photographs. The installation then produces lights and animation in an abstract manner responding to those themes.
After some time at its current location near John Street, it will move to different parts of the neighborhood. The installation was commissioned by the DUMBO Improvement District for its 10th anniversary, and was inspired in part by smartassdesign’s logo of the neighborhood.
"I designed the DUMBO Reflector to literally reflect the culture of DUMBO back onto itself," Crumley said in a statement. "At its core, community is the people and scenes that inhabit a place, and the digital interactive features of the sign provide a commentary on how we interact in our communities today, how dialogue takes place, and the need for physical space and art to bring us together."