After demolition (which revealed the remains of an old movie theater), changes to the design, and the launch of a very weird marketing campaign, Ben Shaoul's condos at 100 Avenue A are getting closer to completion. A full site for the East Village development just launched, and with it come new renderings of the building, along with floorplans for some of its units. There are 32 apartments, which will start at $1.3 million for a one-bedroom, as previously reported, and two-bedrooms will start at $1.925 million. Oh, and as for that marketing campaign? It's a collaboration with artist Trina Merry, and the idea is to show body-painted people blending in to East Village locations—quite literally.
· 100 Avenue A [Official]
· How Will Images of Naked, Painted Women Sell Condos? [Curbed]
· Ben Shaoul's Rising East Village Condo Gets Height Boost [Curbed]
· Ben Shaoul's Newest East Village Condos Will Start at $1M+ [Curbed]
· All 98-100 Avenue A coverage [Curbed]