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New Jersey City Rentals Try to Make 'SoHo West' a Thing

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Welcome to State o' the Garden State, a Curbed feature in which we explore the new developments in New Jersey neighborhoods across the Hudson from Manhattan. Have a new development you'd like us to consider? Let us know via the tipline.

In Jersey City, developers are attempting to rebrand a corner of the neighborhood that borders Hoboken as "SoHo West"—so named because it's south of Hoboken, west of New York City. (Which, sure, that sounds like a thing.) The development leading that charge at the moment is the Cast Iron Lofts, with two rental buildings that have brought hundreds of apartments to the neighborhood. The second building, Cast Iron Lofts II, just began leasing for its 232 apartments, which range from studios to three-bedrooms with prices starting at $2,495 per month. (And we're not talking small studios, either: the smallest apartments measure 885 square feet.) The developer, Manhattan Building Company, is hoping that the relatively lower prices (compared to Manhattan and Brooklyn) and the amenities will lure residents: the building has a "resort-style" communal outdoor space (it comes with a heated pool!), a dog run, a yoga studio, a children's playroom, and more. There's also "24-hour concierge, lobby package display system, valet dry cleaning service, on-demand fitness reservation system and indoor reserved garage parking." (And there's a shuttle to and from the nearest PATH station, which makes it more convenient, in theory.)

Cast Iron Lofts Collection [Official]