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Whitney Condos Touted As 'Opposite of Billionaires' Row'

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The new Whitney Museum of American Art is going strong down in the Meatpacking District, but what's going on in its old Upper East Side digs? Shocker of shockers, it's condos. They are being developed by Daniel Straus in the assemblage immediately south of the old museum building and formerly owned by it. Known as the Whitney Condos, the address is 33 East 74th Street. Douglas Elliman broker Katherine Gauthier sees them as "the opposite of Billionaires' Row" and Straus seems them "luxury living but in the context of preservation," the two told The Real Deal.

The project includes six brownstones and two townhouses, which are being developed into 10 units – three penthouses, six apartments, and one townhouse - atop a retail base. Five of the units are already under contract, TRD reported.

One penthouse has 4,800 square feet plus a 2,900-square-foot terrace and is on the market for $37 million while another has over 5,500 square feet and is listed at $39 million. The third has 6,300 square feet and is in contract for $32 million. It occupies the top three floors of the Atterbury Mansion and includes an elevator and four terraces.

The townhouse occupies the rest of the mansion – 10,000 square feet – and is in contract for $45 million. The remainder of the units are three- to four-bedroom apartments. Sources tell TRD that Aquazzura and Moynat have already signed on as retail tenants.

· Daniel Straus' Whitney Condos, "the anti-Billionaires' Row" luxury project [TRD]
· 33 East 74th Street [Official]