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Pepsi-Cola Sign, Parts of Green-Wood Cemetery Are NYC's Newest Landmarks

The LPC also voted to extend the existing Park Slope Historic District

Photo by Will Femia

Queens's iconic Pepsi-Cola sign and parts of the Green-Wood Cemetery in Brooklyn were among several items landmarked by the city's Landmarks Preservation Commission on Tuesday.

Both items were part of 30 backlogged items the LPC had prioritized back in February.

On Tuesday, the commission also approved a proposal to extend the existing Park Slope Historic District, a move that will now add up to 300 buildings to the overall district.

The Park Slope Historic District Extension II was approved.
Photo by

The Pepsi-Cola sign, which is today a symbol of the Queens waterfront and a nod to Long Island City's industrial past, was built in 1936. It sat atop the Pepsi bottling plant in the neighborhood. The item came up for landmarking in the 1980s, but was calendared in 1988. By 1993, the sign had experienced significant deterioration, and Pepsi hired the original creator, Artkfraft Strauss Sign Corporation, to restore and replicate the sign.

The restoration work received Landmarks's support at the time because "the work would maintain the design, colors, and details of the original, with a few minor changes," according to the LPC, and "the work was completely consistent with what the Commission would have approved if it had been landmarked."

Photo by Will Femia

In the early 2000s, Pepsi sold their land in Long Island City to developer TF Cornerstone for the latter to develop rental buildings. However part of the agreement was that the Pepsi Cola sign be maintained. So, the sign was dismantled and reinstalled closer to the waterfront where it stands today. Pepsi still owns the sign and the small piece of land where it stands.

"I'm just thrilled that we are moving ahead with the designation," Meenakshi Srinivasan, the chair of the Landmarks Commission, said at the meeting Tuesday. "This is probably one of the most universally loved and recognized signs and it represents many things, and tells a specific story about industry in Long Island City."

Moving south to Brooklyn, an application to landmark the Green-Wood Cemetery came before the LPC last October, but at the time, the commission decided to designate individual buildings part of the Cemetery, instead of the Cemetery as a whole.

The Green-Wood Cemetery Chapel
Photo by Beyond My Ken via Wikipedia

On Tuesday, the Commissioned moved to landmark the Fort Hamilton Parkway Entrance, and the Green-Wood Cemetery Chapel.

Of the 30 items that were prioritized for designation from the backlogged items, 10 items were considered by the Commission on Tuesday among a broader agenda including other buildings as well.