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Art Installation Depicts the So-Called 'New Downtown' For NYCxDESIGN

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The model of Lower Manhattan is a clever marketing tactic for Rafael Viñoly's downtown skyscraper

Developers sure do like to go out of their way to hype their buildings. To wit: the team behind 125 Greenwich Street (Michael Shvo, Bizzi & Partners Development, and New Valley) commissioned Snarkitecture, which bills itself as a "collaborative and experimental practice operating in territories between art and architecture," to create a model of the so-called "new downtown," including buildings like the World Trade Center and—duh—125 Greenwich Street.

The developers wanted the installation to commemorate the new Rafael Viñoly-designed tower, which will rise nearly 900 feet over Lower Manhattan. Snarkitecture delivered with an installation depicting the area’s landscape using white fiberglass rods for the landscape and white lacquered solid shapes as the landscape-dominating One World Trade Center.

The piece will be on display at Astor Place as part of NYCxDESIGN through May 15th. Check it out in situ below:

NYCxDesign #nyc #installation #art #scalemodel

A photo posted by Rodis Gelito (@rodisgelito) on