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New Subway Ads Affirm NYers Right to Use Restroom Consistent With Gender Identity

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NYC makes history as the first municipality in the nation to launch such a campaign

New York City makes history this month as the first municipality in the nation to launch a citywide, government-led public advertising campaign affirming New Yorkers' right to use the restroom that aligns with their gender identity.

"No one deserves to be denied access to bathrooms or discriminated against for being who they are. Every New Yorker has the legal right to use the bathroom consistent with their gender identity, no questions—and these powerful ads affirm this right," Mayor de Blasio said in a statement announcing the ads. "New York City has long been a leader in the fight for LGBTQ equality, and these ads are further evidence of the City’s unwavering support of our diverse communities. While other cities and states are legislating intolerance and taking away individuals’ right to use bathrooms consistent with their gender identity, we are proudly standing with our transgender and gender non-conforming New Yorkers.”

The ads will appear in subways, bus shelters, phone booths, community newspapers, and in digital publications in English and Spanish. They will also appear in ethnic newspapers in Spanish, Korean, Chinese, Russian and Bengali. Two digital videos imploring New Yorkers to “use the restroom consistent with who you are" will also be released later this month.

The campaign comes after Mayor de Blasio signed an executive order in March mandating that municipal buildings provide access to restrooms that align with a person's gender identity, and that individuals using them should not face harassment or questioning. Way to go, New York!