Every year (give or take), a new art installation or museum exhibit comes along that takes New York City—particularly its Instagrammers—by storm. In 2013, it was a toss-up between the "Rain Room" at the Museum of Modern Art and Yayoi Kusama’s selfie-inspiring "Infinity Room"; in 2014, Kara Walker’s "A Subtley" captivated visitors and amateur photographers (for better or worse) at the dilapidated Domino Sugar Factory in Williamsburg. This year, Martin Creed’s "The Back Door" at Park Avenue Armory is inspiring a similar photographic fervor, leading once again to questions of whether this trend is about the art or about the spectacle.
While it’s not exactly in the same league as artists like Kara Walker or Yayoi Kusama, the newly-opened Museum of Ice Cream in the Meatpacking District is similarly destined to be endlessly Instagrammed. The month-long pop-up, which bills itself as an "urban ice cream playground," features a series of interactive installations, all themed around the sweet treat, that function mostly as really fun photo ops. Unsurprisingly, Instagram is already full of photos offering a peek inside the space (which is already sold out for its entire run—yes, really).
There’s this, per the museum’s website: "Guests will swing on an ice cream sandwich made for two, seesaw on an ice cream scooper and find their match/favorite flavor on a custom app in Tinder Land."
There’s also a "chocolate chamber":
And, perhaps the most photographed part of the museum thus far, a giant pool full of sprinkles that you can actually flop around in. (But maybe don’t eat any of those sprinkles.…)
Other installations include a "cone wall" designed by artist Alex Garnett, with a wall patterned to look like a sugar cone:
And of course, there’s actual ice cream to eat:
But alas, like every other art-as-spectacle installation, this one is going to be hard to get into: Tickets for pop-up have already sold out, but it’s open until 3 p.m. today on a first-come, first-serve basis, so get in line now if you want to see the sprinkle pool for yourself.
- Museum of Ice Cream [Official]
- Museum of Ice Cream Pop-Up Opens With Sprinkles Galore [Eater NY]