Brace yourselves, East Villagers: the new "flexible-format" Target that’s planned for East 14th Street will open its doors by 2018. The company shared more details on the development, along with a rendering of its facade, in a press release, and also clarified that whole "flexible-format" thing—essentially, it’s a smaller store with a "locally-relevant, catered assortment for urban guests." (Their words, not ours.)
The store will cover 27,000 square feet spread out over two levels: one on the ground floor, and one below that. In addition to the usual stuff that Target sells—housewares, clothing, food, etc. etc.—this store will offer items that are seemingly customized for a New York audience. Its home goods section, for example, will carry items "dedicated to refreshing small living spaces, as well as urban apartment and condo essentials." The store will also have mobile ordering capabilities.
Target brokered a deal with Extell to take over retail in its forthcoming development at 500 East 14th Street, signing a 30-year lease on the space. The big-box store is replacing an random assortment of businesses, including a Rite Aid, a few mom-and-pop businesses, and the former home of dive bar Blarney Cove. It’s just one of several new locationsthat’ll open in the five boroughs in the next few years—Tribeca will get a full-sized Target by the end of 2016, and a few of these smaller, city-focused stores are also planned for Forest Hills and Downtown Brooklyn.