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Manhattan West’s first rental gets buzzy design team, new name

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Its more than 800 apartments will begin renting in the spring

All renderings via Brookfield Properties

Hudson Yards may be the far west side megaproject that garners most of the attention, but the area is also home to Manhattan West, Brookfield Properties’s six-building development located between Ninth and Tenth Avenues from 30th to 33rd Streets. Construction there has been humming along for a few years now, and now, the development has reached a milestone: Its first residential building, at 435 West 31st Street, is gearing up to launch leasing on its hundreds of apartments in the spring.

Naturally, Brookfield unveiled a teaser site for the 62-story building this week, and naturally, it’s been christened with a new moniker: The Eugene, which seems to be a portmanteau of “you generation”—as in, “Welcome to the you generation,” a slogan splashed across the landing page of its website. What does that mean, exactly? Apparently “thoughtful, eclectic and stunning interiors combined with unparalleled amenities,” according to the website copy.

And to be fair, the team working on the building is pretty big-deal stuff. The architect of record is Skidmore, Owings & Merrill, while the interiors are being done by RW Studio. Boutique fitness firm La Palestra will bring one of its high-end gyms to the building, and other amenities will include a 4,000-square-foot roof deck on the building’s top floor, and a ground-level terrace connecting the building to Two Manhattan West.

A lottery for the building’s 169 affordable apartments launched in September, with those units going for $913–$1,359; no word yet on market-rate pricing, alas, but with leasing due to launch in the next few months, we’ll find out soon enough.