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Historic Soho loft transformed by a pristine renovation returns for $9.95M

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It’s asking $1.55 million less than its initial price

Photos courtesy Brown Harris Stevens.

Back in April, a 4,100-square-foot loft at 84 Mercer Street hit the market for $11.5 million. Sure, the price tag was a hefty one but the historic apartment did boast a revamp helmed by its owner, who happens to be interior designer Betsy Betsy Morgan along with her husband Jonathan Cary (who is a Senior Managing Director at the Guggenheim Museum and may know a thing or two about style, himself). It’s design cred, size, and location should have been enough to attract a buyer but things haven’t quite worked out that way. The apartment has now returned to the market with a major price chop.

This time around, the four-bedroom, four-bathroom spread is hoping to sell for $9.95 million— $1.55 million less than its initial asking price. The listing is now in the hands of Brown Harris Stevens after formerly being represented by Warburg Realty.

So what’s changed, other than the price? To be honest, nothing but to recap some of its details, there is a “900 square-foot great room brimming with luxuriant charm,” 12-foot ceilings with wooden beams, ornate columns, and tin ceilings. Each one of the bedrooms are furnished with at least three closets and bathrooms boast heated marble floors.

Let’s see if there are any takers now that the price has dropped.