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Related and Hello Alfred team up to bring hotel-like services to NYC rentals

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Because what New Yorkers has time to pick up their own dry cleaning these days?


As developers fight for the attention of prospective buyers and renters in NYC, the over-the-top amenities offered at new buildings—private jet service, dog spas, jam rooms, you get the idea—keep getting more, well, over-the-top.

But for its rental properties, Related has decided to take a slightly different approach; the firm recently announced that it will partner with Hello Alfred, which provides hotel-like concierge services, at its Manhattan developments.

The two companies will launch a service, called Life Simplified, at Related rentals like One Hudson Yards, One Carnegie Hill, and more than 11,000 apartments in all.

Services are chosen through an app and seeks to make life easier by taking on time-consuming tasks for the busiest of New Yorkers (because who has time to buy their own groceries, right?). Some of the services offered include grocery ordering, pantry restocking, laundry pick-up and delivery to your closet, apartment cleaning, and you can even have your errands ran for you.

If the standard set of services aren’t enough, Hello Alfred also boasts staff members that specialize in move-in coordination along with other custom services like entertainment planning, “living space enhancements” where you can opt to have your furniture re-arranged for you, baby and pet-proofing, and closet customization/organizing.

“Exceptional hospitality-inspired, personal service has been a hallmark of Related since our very inception,” said Related Companies CEO Jeff Blau. “We are constantly looking at new and innovative ways to enhance our residents’ lives and our partnership with Hello Alfred enables us to extend and complement the white-glove service provided by our hospitality-trained staff.”

The service offering will be available for two years for Manhattan renters living in Related buildings.