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Mod Soho loft once owned by Whoopi Goldberg wants $7.5M

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The full-floor apartment has an alluring mix of modern and vintage design features

Photos via Compass

There’s a lot going on with this full-floor Soho loft, not least of which is its pedigree: its current owners are venture capital guy Ben Lerer (founder of Thrillist, investor in something like 100 start-ups, son of HuffPo co-founder Kenneth) and his wife Emily. But they bought the place in 2010 from an even more notable name: none other than Whoopi Goldberg, who’d owned the loft for three years before listing it.

When Whoopi owned the place, it had a shabby-chic-industrial thing going on; but under the Lerers’ ownership, the co-op got a colorful, modern revamp that preserved the loft’s high ceilings and cast-iron columns. They’re now looking to sell the 3,800-square-foot pad for $7.4 million.

Among the apartment’s many stellar features: chevron-patterned marble floors; a contemporary chef’s kitchen with all the trimmings; a family room with plenty of storage; and a “master wing” with a huge bedroom, an en-suite bathroom, and “every New Yorkers [sic] dream closet.”

The brokerbabble isn’t wrong about that last one: it’s a huge walk-in closet with tons of storage space and an attached dressing room—and it’s bigger than some bedrooms we’ve seen in less fabulous apartments. The apartment is located in a building within the Soho Cast-Iron Historic District, so it’s got that mod-meets-vintage vibe going for it now, too.