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$7M Noho loft in a historic building is a minimalist’s dream

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The all-white loft at 644 Broadway has gotten a series of price cuts

Photos via Douglas Elliman

Once upon a time, this second-floor loft at Bleecker Tower (a.k.a. 644 Broadway, a.k.a. 73 Bleecker Street) was a colorful, rather bohemian space, with a cozy kitchen and eclectic, slightly mismatched furniture. But times changed, and after serial apartment flippers Viven Sylvester and Marcella Cacci nabbed the place in 2013, they gave it a total makeover.

Gone was the warm wood and kitschy decor, replaced by beech wood flooring, a sculptural stone fireplace, a custom chef’s kitchen, a marble-covered master bathroom, and white everywhere. What it lacks in character, it makes up for in architectural bona fides—it received an award from the American Institute of Architects for its interior design. (Some of its original details, like the huge arched windows, remain, though those too have been painted white.)

And now, the place could be yours for $6.995 million. This isn’t the first time this loft has listed since Sylvester and Cacci’s renovation: Back in 2015, it hit the market for a cool million more, and it’s gotten a couple of price chops since then. Appearances on Million Dollar Listing New York (Fredrik Eklund and John Gomes are the brokers) haven’t seemed to garner more interest, but perhaps the ever-so-slight price chop will do the trick.

Listing: 73 Bleecker Street #2W [Elliman]