Heiress, DJ, fitness entrepreneur, and all-around downtown Cool Girl Hannah Bronfman doesn’t have quite the same opulent tastes when it comes to real estate as her father, former Warner Music CEO Edgar Bronfman Jr., or her grandfather, the late Seagram honcho Edgar Bronfman Sr.
A new Architectural Digest profile of the social media celebrity and her fiancée, musician Brendan Fallis, goes inside the couple’s East Village home, and it’s decidedly less over-the-top than Bronfman Sr.’s former Park Avenue penthouse—at one time one of the most expensive homes in the city—or Bronfman Jr.’s myriad Upper East Side homes.
But that doesn’t mean Hannah is living in a dump; indeed, the triplex apartment is exceedingly, well, cool, with a minimalist design scheme that the couple achieved with the help of home design start-up Homepolish. “We wanted it to feel clean and elegant, but also warm and homey,” Bronfman told AD.
After creating Pinterest boards (of course) to figure out what sort of design scheme they wanted, the couple worked with Homplish designer Michelle Zacks to make that dream a reality. Design Within Reach also helped furnish the couple’s home—they said they “took virtually nothing from their former NoLIta apartment”—which only enhances the sleek, minimal look they were going for.
The space itself, which you can see in full via AD, is also quite lovely on its own: the triplex apartment has “a loft-style second floor with a cozy den, and what Bronfman calls a "cloud-like" bedroom, which opens to an expansive outdoor space with an outdoor shower.” Predictably, that outdoor space is completely Instagram-worthy—and very jealousy-inducing.
“This home is the first house we’ve had together,” Fallis told AD. “It was nice to start from scratch and build our new lives together." Having the decor expertise (and the means to use it) couldn’t have hurt, too.
And there’s a video tour too, because what else would two Instagram-famous celebrities do?