This story was originally published on July 25; it has been updated with new information.
Japanese clothing and housewares company Muji is officially in Brooklyn. The chain opened its new Williamsburg location at 200 Wythe Avenue today, bringing its sleek, minimalist aesthetic to the neighborhood.
The brand already has six stores in New York City, including a Fifth Avenue flagship (which we named one of the best home goods stories in NYC). But the company hasn’t expanded beyond Manhattan, save for an outpost within JFK Airport, since debuting a decade ago—until now.
The new Brooklyn shop will carry the same comfortable, streamlined items found at its other New York locations, including apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, and travel items. One special addition to the MUJI Williamsburg will be an embroidery station allowing customers to customize textile items with a selection of over 300 embroidered designs.
According to the press release, "Muji customers frequenting the Williamsburg store can expect a comprehensive collection of well-designed items that speak to the brand’s core philosophies of minimalism, sustainability and functionality."
The company chose Williamsburg due to its population of young families and artists, according to Toru Tsunoda, the president of Muji USA. Muji is also planning to reopen its Soho store, which temporarily shuttered in March for a store refurbishment, this fall.
Muji’s expansion plans outside of the U.S., however, are much more grand; as our sister site Curbed.com has reported, the company will open Muji-branded hotels in China and Japan, and its Muji Hut—a 98-square-foot tiny house—will go on sale in Japan in the fall.