After a bit of a rough start owing to delayed boats and life-ruining horns, the NYC Ferry has turned it around—so much so that the service has a higher customer satisfaction score than the iPhone (though lower than Bose.) The strange equivalence comes by way of survey results released by NYCEDC rating the NYC Ferry on its first four months.
Over 1,300 riders participated in the survey, 93 percent of whom gave the ferry a satisfaction rating of seven or higher on a ten-point scale. Nearly 90 percent of those who filled the survey out while riding the ferry live in New York City. The survey found that more than half of peak hour riders take the ferry four or more times a week, showing it’s become a commuting alternative. Majority of those riding the survey during off-peak hours are just testing the waters, or are occasional ferry users.
The survey of 1,354 riders was also used to generate a Net Promoter Score (NPS), which helps companies determine how willing their customers are to recommend a product. Per NYCEDC, “NYC Ferry received an NPS of 71 out of 100 ... As a point of comparison, Bose has an average NPS of 78 and Apple iPhone has an NPS of 63.”
So there you have it: The NYC Ferry is now more well-regarded than the iPhone.
Ferry ridership has outpaced the city’s expectations. It hit the milestone of 1 million riders on July 26, about one month before it was expected to reach that goal.
The ferry’s last route to launch in 2017, the Astoria route, will begin service at 6:30 a.m. on August 29 with stops at Astoria, Roosevelt Island, Long Island City, East 34th Street in Midtown Manhattan, and Wall Street's Pier 11.