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Jersey City’s so-called ‘SoHo West’ neighborhood braces for 377 new rentals

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Apartments will go from “the $2,000s” when they officially launch

Manhattan Building Company is set to launch the second phase of their Jersey City “neighborhood concept,” Soho West, so-called because it is located South of Hoboken and West of New York City. (You know what else is located west of New York City? Almost everything.)

In any case, after finishing up the development’s first phase, a 387-unit project called The Cast Iron Lofts Collection, which includes 20,000 square feet of retail space (currently: a pilates and yoga studio, a bilingual pre-school, a fancy coffee shop, and an arts non-profit with a black box theater), they’ve moved onto phase two. Behold: Soho Lofts.

Set to debut in October and pre-leasing now, the 377 “industrial-inspired” rentals—divided between two connected towers, one 13 stories, the other 20—start in “the $2,000s,” and feature a mix of one-, two-, three-, and four-bedroom apartments, as well as a “limited number of private townhome rentals.”

As promised, the units appear to be bright and airy, if not all that industrial, and come with a complete roster of resort-style amenities, including an infinity edge pool, private cabanas, a Zen garden, an arcade lounge, a ten-person sauna, and a surround-sound media room.