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Pantone creator’s classic Park Avenue co-op lists for $39.5M

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The 17-room pad was redesigned by Peter Marino

Apartments at 778 Park Avenue, an incredibly posh Rosario Candela-designed co-op, don’t come to market too often, so when they do, we tend to take notice.

And this one, which spans the building’s entire 11th floor, is a doozy: It has six bedrooms, 5.5 bathrooms, nine windows overlooking Park Avenue, 12-foot ceilings, three fireplaces, and more. It’s currently listed for $39.5 million.

If the place looks familiar, that’s because it’s been on the market for some time now: The apartment is owned by Pantone creator Lawrence Herbert, who first listed the place over the summer with Brown Harris Stevens and Douglas Elliman. (The latest listing is held by Warburg.)

There haven’t been any takers yet, but that hasn’t impacted the asking price—and given the building’s pedigree and the amenities being offered, it’s unclear whether it will any time soon.

Herbert has called the apartment home since the 1990s, according to the Real Deal, and at some point it was given a refresh by Peter Marino. But despite the designer’s leather-loving persona, this particular space is all classic Upper East Side, with marble floors, a wood-paneled library, elaborate moldings, and other tasteful touches.

There’s also a private entryway, a formal dining room, an entire staff wing, private wine storage, several walk-in closets, and other perks you’d expect from a white-glove Park Avenue co-op asking close to $40 million.