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Brooklyn developer Hello Living sets sights its on Inwood

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This site was once in the news for a heated rezoning battle over a proposed 17-story residential tower

The existing structure at 4650 Broadway.
Christopher Bride/PropertyShark

Prolific Brooklyn developer Hello Living is expanding its real estate empire with its first ever Manhattan project. The firm announced on Monday that it would be developing a residential building in Inwood with 272 apartments.

The site, located at 4650 Broadway, was in the news in 2016 over a heated rezoning battle. Mayor Bill de Blasio was backing a development team that wanted to build a 17-story tower at the site with a mix of market-rate and affordable housing. After an intense pushback from local residents, the City Council rejected the proposal, which meant the development team could build a 14-story tower as of right, without any affordable housing.

Now, Hello Living has acquired the site, and plans to have an affordable housing component. Thirty percent of the building’s units will be rented at below market-rate. The building will have one to four-bedroom variants, and the apartments will come with open-plan living rooms, triple-pane doors and windows, and terraces at the front and back of the building.

In addition to the apartments, the building will also have 140,000 square feet of community facilities, and 49,000 square feet of retail space. So far, Hello Living has developed 13 projects in Brooklyn, and several others are in the works. The project in Inwood marks their debut in Manhattan.