443 Greenwich’s first penthouse flip tries again with a big price cut

If at first you don’t succeed … well, you know how the saying goes. And it applies to this penthouse at 443 Greenwich Street, which appeared on the market last August as the überexclusive, celeb-favorite building’s first penthouse flip.

At the time, the three-bedroom, three and a half bathroom space was asking $17.3 million; now, it’s going for a slightly more modest $14.75 million. It’s also switched brokers, from Douglas Elliman to Corcoran (Patricia Lockridge and Paul Kolbusz are the agents).

The penthouse is owned by fashion mogul Serge Azria, the force behind brands like Joie and Current/Elliott. He bought the posh Tribeca pad about a year ago for $14.26 million, so selling it at the current price wouldn’t give him the best return on investment—but hey, it’s better than letting the place languish on the market for another year.

As we previously reported, the apartment en-suite bathrooms for every bedroom; an enormous great room with automated privacy blinds on its floor-to-ceiling windows; and “custom enhancements” like “black steel wrapping around the vertical beams” in the great room, and “polished concrete flooring in the glass atrium.”

The private terrace is expansive, and comes with its own outdoor kitchen setup, but it does not, alas, come with its own private pool.

• Listing: 443 Greenwich Street #PHF [Corcoran]
• 443 Greenwich Street’s first penthouse flip appears for $17.3M [Curbed]