One of this year’s blockbuster museum exhibits is undoubtedly “David Bowie Is,” which touched down at the Brooklyn Museum this spring following a whirlwind tour that took it to London, Chicago, and Barcelona.
Now that it’s landed in Brooklyn, the folks behind the exhibit (which originated at London’s V&A Museum) are spreading the word in some creative ways—including the creation of five MetroCards that are branded with photos of the late, legendary rocker from various points in his career, including the Thin White Duke and Ziggy Stardust.
The MetroCards are actually a partnership with Spotify, which has also taken over the Broadway-Lafayette subway stop and transformed it into a Bowie superfan’s paradise. (Inasmuch as a subway station can actually be called a paradise, anyway.) The placement of the promotion is intentional; Bowie and his wife, supermodel Iman, called the area home for years.
There are photos from “David Bowie Is” throughout, along with a map that details some of his haunts in Greenwich Village, including Washington Square Park and the former location of the Looking Glass Studios, on Broadway.
The mini-exhibit will be up until mid-May, but if you want to get a MetroCard, you better act fast; there are only 250,000 being distributed (and randomly, at that).