Bjarke Ingels’s High Line project, XI, shows off a captivating, immersive sales office

Just a few weeks ahead of launching sales, developer HFZ Capital Group unveiled an electrifying sales gallery for its Bjarke Ingels-designed hotel and condo project near the High Line, The XI.

Located at 25 West Little 12th Street, the sales gallery will be open to the public starting May 14—a rare instance where a sales office is opened for public consumption. A large part of that decision was influenced by the stage designer Es Devlin. One of the most sought-after designers in the world, Devlin has collaborated with the likes of Beyoncé, Kanye West, and Adele, on their shows, and now she’s brought some of her creations to a gallery in the Meatpacking District.

For the XI Gallery, Devlin created three pieces that are meant to capture both the essence of the city, and Bjarke Ingels’s design for the twisting High Line-adjacent buildings. The gallery opens right in front of the first piece, which Devlin has labeled Egg. The installation features a section of Manhattan that extrudes from a thirty three-foot-wide concave elliptical hemisphere. A horizontal plane of mirrors above creates the illusion of an egg-shaped map of the city.

Via HFZ Capital Group

Up next is a multimedia installation called Paper, Stone, Glass, Water. Foregoing a traditional film that shows off the various features of the building, Devlin created a 360 degree film strip that is based off of massing studies and sketches that Ingels created for the XI. Take a peek at the experience below.

Finally, Dance, is a representation of the twisting forms of the XI set within a pool of water that’s meant to represent the Hudson River. The model of the buildings is in constant rotation, and their reflection in the water changes depending on the movement of the building and where you stand.

The XI is expected to launch sales on May 7; the development is comprised of a 26-story tower that will have a Six Senses resort up till floor 11, and 87 apartments above that with interiors by Gilles & Boissier, This east tower will be called No. X. The west tower, called No. I will have 149 apartments with interiors by Gabellini Sheppard Associates. Work on the sprawling, full city block project is expected to wrap sometime next year.

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