Extell’s Brooklyn Point, a KPF-designed condo tower that’s part of the City Point megaproject, launched sales earlier this spring, and now, the developer has unveiled a sales gallery that offers a glimpse at what the building’s future residents can expect.
The project is Extell’s first foray into Brooklyn, and even though the market isn’t quite the same as what the developer is used to in Manhattan—you won’t find, say, a $49 million apartment in this building—the firm did want to “bring that caliber of design to the Brooklyn marketplace,” according to Ari Goldstein, senior vice president of development at Extell.
To that end, the developer brought on Katherine Newman, who previously partnered with Extell on the Carlton House, to add her signature spin—elegant and modern, without being over-the-top—to both the apartment interiors and the building’s communal spaces, including its 40,000 square feet of amenities.
A version of this is on view in the sales gallery, which incorporates a facsimile of a Brooklyn Point apartment’s typical kitchen (in either a light or dark palette, in typical Extell fashion) and bathrooms, along with a scaled-down version of the building lobby and a scale model of the 720-foot skyscraper. Materials that will be included in the building—warm copper, cerused oak, imported marble—are all part of the design, as are custom furnishings and artwork either designed or selected by Newman.
And even though this is a new market for Extell, the firm hasn’t scaled back on any of the extras that typically come with one of its buildings. An incomplete list of Brooklyn Point’s amenities includes an indoor saltwater pool, an infared sauna, a putting green, a “children’s forest adventure” with a treehouse, a wraparound terrace on the communal ninth floor, and what the firm says is the highest infinity pool in the Western Hemisphere. (It’s fair to say that this level of amenities has yet to be seen in Brooklyn.)
But Extell is also hoping to appeal to those who may not be swayed by the flashiest, most over-the-top amenities. “For all of our properties, we tailor it to the specific neighborhood and the market we’re trying to appeal to,” says Goldstein. In this case, that translates into a varied unit mix—offering plenty of large apartments that would appear to families, and smaller ones for single buyers or investors—and offering something “unique” with “reasonable price points,” according to Goldstein.
Apartments in the building start at around $835,000 for a studio—reasonable by Extell standards—and hover around $3.4 million for the most expensive units that are currently available.
Plus, in rental-heavy Downtown Brooklyn, Extell sees an opening for those who are looking to put down roots. “We really feel like what there’s a lot of demand for is for sale,” says Goldstein.
Construction is moving along rapidly—the building is up to its eighth floor, out of an eventual 68 stories—and the building is expected to be complete by 2020.