Color Factory’s Instagram-bait pop-up museum is coming to NYC

After a successful stint in San Francisco, California, the Color Factory will head to Soho to make its New York City debut this August. The vibrant pop-up museum will transform the commercial space of Soho’s Hotel Manisses, located at 251 Spring Street, into 20,000 square feet of immersive artwork designed by local artists who’s concentration is working with lots of bright colors.

According to The Cut, the coordinators behind Color Factory haven’t released full details about the Instagram-famous pop-up, but it is expected to open sometime in August, with tickets set to go on sale later on this summer (of course, there is already enough hype to warrant a waiting list).

Last week, the Color Factory rolled out a new installation called the “Manhattan Color Walk” at the Cooper Hewitt museum on the Upper East Side. Designers for the installation traversed more than 50 miles draw inspiration from 265 streets around the Manhattan.

The Color Walk will be around through the month of June and admission is free.

And while we patiently wait for the Color Factory to touch down in Manhattan, here are a few photos from the San Francisco pop-up so you know what to expect:

• The Ultimate Instagram Exhibit Is Headed to New York City [The Cut]
• This vivid crosswalk was inspired by the colors of Manhattan [Curbed]